Website Flatplan - Home Page

I have taken a lot of inspiration from living north.com, Living North's website, when planning my website. When I did my deconstructions, I thought that Living Norths design was much more superior and professional looking than ETC North East or Luxe - it made me, as a reader, want to explore it, which is how I would want my target audience to feel about its website. The website will have a lot of interactive features, such as a slideshow of scrolling imagery that will link to different articles, links to the magazines social media accounts. This allows the audience to connect with the magazine on other platforms and shows it keeping up to date with their interests. I am also going to place a search bar at the top of the home page, allowing the reader to explore the site and find a particular item they are looking for. The magazines house style will be used throughout the website - the colours black and white most prevalent, with red and navy being used to highlight important features/links. This, combined with the familiarity of the magazine logo (which will also act as a Home button), should be recognisable to the audience and act as a connection to the magazine.
The menu bar separates the websites pages into categories based on their content. This is another feature I took inspiration from Living North on, however I feel it is quite conventional for most websites to have a menu/navigation bar at the top of the page. I will use sub-images to create interest in articles etc. on the magazines website. Each sub-image will be linked to a different topic, however as a whole should create a sense of uniformity as I am planning on using the same colour (black) and font (Bodoni XT) for each. I have chosen this font for my website because it will also be used in my magazine, as I feel it has a professional and sleek look that will appeal to both genders.
I am also using my home page as an opportunity to advertise magazine subscriptions and the e-newsletter sent to all members. I think these are quite conventional for a magazine website as they present the magazine trying to further connect with its audience. I have also included a navigation bar at the bottom of the page providing links to the copyright information and terms and conditions etc. This will be featured at the bottom of every webpage to keep the overall appearance conventional.
I think this flat plan provides a good representation of the magazine and should attract the target audience, as I have kept it very gender neutral to accommodate for both males and females. On reflection, I could include the magazine slogan somewhere on the home page to further connect to the magazine and highlight its regional genre, however as all of my articles will be based in this area it hopefully should be obvious which location it is targeted at.